Know what’s going around

Contagious illnesses such as flu are notoriously unpredictable, year over year and region by region. Current data sources are delayed, inaccurate or both.

Each year, health organizations, pharmaceutical companies and even local governments try to react as quickly as possible as flu unfolds, helping anywhere from 5% and 20% of the population as they come down with the virus. Vaccines, preventative products and early interventions can minimize the flu’s effect on vulnerable populations, not to mention reduce its economic impact — $42 billion over the past five years in the U.S. alone.

Kinsa Insights is the earliest and most accurate signal for infectious illness in the U.S., available to those who can help us take action to minimize its impact. External academics have proven this in peer-reviewed research.

How it works

Aggregate

Collect anonymous age, fever, symptom, location, illness duration and additional information from millions of Kinsa users.

Analyze

Use neural networks and deep learning to create a real-time illness signal and forecast like no other available today.

Inform

Partner with organizations to provide actionable web dashboards, APIs & Integrations or custom research and analytics.

An illness signal like no other

EARLIEST

2+ weeks ahead of the Centers for Disease Control

ACCURATE

R-squared > 0.96 as compared to the CDC

PREDICTIVE

Forecast up to 3 weeks in advance

GRANULAR

Age, zipcode, symptomology and severity

Leading organizations use Kinsa Insights to:

  • Engage communities where illness is spiking to help stop the spread
  • Optimize illness-related staffing and inventory
  • Forecast trends so illness spikes don’t come as a surprise
  • Maximize marketing returns by reaching high intent consumers
Kinsa is the gold standard when it comes to real-time, granular and actionable illness data.
– VIKRAM SARMA, DIRECTOR GLOBAL INSIGHTS, THE CLOROX COMPANY

KINSA IN ACTION

Household brand uses Kinsa’s illness signal to remind the country’s germiest regions to disinfect

Brand interaction increases 22% when Kinsa Insights is used to promote healthy habits to sicker zipcodes.

Kinsa Research

Kinsa’s Illness Signal Proven Best in Class

Independent academic researchers confirm that Kinsa’s illness signal is accurate and more granular than other available signals, enabling better state-level public health surveillance. Last month, Kinsa was proud to be featured in a poster presentation during Infectious Disease Week. This poster marks the second report published by academics from the University of Iowa regarding Kinsa data. The

The Sick $ense: A real-time opportunity for illness-based marketing

20+ years after learning Marketing 101 in college, the key tenets still hold: show the right products to the right people at the right time. Push chicken noodle when it’s cold out, gazpacho when it’s hot. Let the seasons guide your budget…

Watch the flu spread across the United States

The 2017-2018 flu season was the first one in which Kinsa made its illness signal available to the organizations, companies and news outlets that could help people stay and get healthy. For more information about Kinsa’s Illness Signal and our health map visuals, contact insights@kinsahealth.com.

Ready for Insights?

If you’d like a data sample of the Kinsa Insights illness signal or additional information regarding our enterprise solutions, submit your information.